Do you have a cup of coffee in hand? Because we are about to dive head first into Part 1 of a three-week series on Big Scary Questions, and the first question is “How the heck do I even find clients?!” (Good morning! Did that wake you up?!)

Have you ever noticed that the “end” of a romantic comedy is always the beginning of the actual relationship? You spend the entire movie watching the couple fall in love—you witness all the exciting moments that happen before the actual relationship even begins. You see the butterflies, the obstacles they overcome to be together, and then BAM—it ends with a first kiss, or a wedding, or some other big romantic event that signifies “making it.”